How to Stop Smoking? Don't plan on it, and don't despair

Want to quit smoking? Don't plan on it, and don't despair. Recent research finds that a snap decision to quit smoking cigarettes is actually two to three times more effective than planning ahead for the big day.

Some smokers want to quit, but lack the motivation. Others have tried and failed. The trick, according to Robert West of University College London, is to let the motivation build ("This costs too much money," "I don't want to smoke around the kids," "I'm afraid of cancer" and so on) and then seize the day when a trigger to put down cigarettes suddenly emerges.

"It very much goes against conventional wisdom in the field," West told LiveScience.

His research is based on interviews with 1,900 smokers and ex-smokers in England. He found that half of attempts to stop smoking involved no planning ahead and that unplanned attempts succeed for longer than planned attempts.

Sick and tired

About 23 percent of Americans smoke (the figure is 25 percent in England) despite the fact that quitting smoking extends life expectancy by up to 10 years. Effective triggers to quit can be small, in West's view, such as just being sick and tired of being sick and tired from smoking. Or large, such as a physician's delivery of news of precancerous cell growth or high cholesterol.

Many experts have thought that the stopping occurs in stages that start with thinking about stopping, then planning an attempt to actually try to quit. West's research found that unplanned attempts to quit succeeded even after adjusting for study variables such as age, sex and socioeconomics. Quitting is not a cost-benefit game in the minds of smokers, he says. "It depends on how people feel and that is a whole different ballgame."

West's work suggests a tipping-point approach to anti-smoking campaigns. He says public health workers should capitalize on smokers' latent desire to quit by putting the idea of quitting in their minds, raising smokers' motivational tension momentarily to a level that can overcome their resistance to quitting and then lowering the barriers to action—such as helping them to think, "Why not quit?".

(West's smoking research led him to write a recently published theoretical book on motivation and addiction.)

West also encourages the use of nicotine patches and other treatment and counseling to help quitters stay in remission. Recent research by Lawrence An of the University of Minnesota and Minneapolis Veterans Affairs Medical Center shows that smokers who receive encouragement via telephone counseling sessions are more successful at quitting smoking than those who do not.

The surgical approach

Surgery is also an effective trigger to quitting, other research shows. In fact, surgery is often one's best chance to quit smoking for good, according to David Warner of the Mayo Clinic.

Doctors have long known that nonsmokers and recent quitters recover better from surgery than smokers.

Warner's review of research also shows that patients who stop smoking prior to surgery have better success withdrawing from cigarettes.

"For people who have thought about quitting smoking, the time of their surgery is a good opportunity to do so," Warner said. The anesthesia used during surgery and recovery probably helps with the nicotine withdrawal and other discomforts associated with quitting.

"This increases the chance for long-term success with smoking cessation," Warner said.

It's still unclear if kicking the cigarette habit is within reach for everyone. Some smokers try to quit hundreds of time and never succeed for very long.

"However, we cannot say whether that is because the conditions for stopping were not right for them," West said, "and whether under different circumstances they might have succeeded."

Source : detail

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“SEO” Trademarked?

Could SEO companies soon lose the right to call themselves SEO companies? If a man named Jason Gambert has his way, the answer is yes.

Mr. Gambert claims in his application (which was rejected several times before finally being accepted for publication) that SEO is defined as a “process”, and not a service. Thus, he is claiming that he has the right to trademark it as a service. SEO as a “process” would remain free for general use, not that it would matter.

The only problem he faces is that SEO has indeed been a service for over ten years, and thousands of companies can demonstrate prior use of the mark as a service (including my own). The chances of him actually getting the trademark are close to nil.On his blog, Mr. Gambert claims that he is trademarking the term for the good of the industry, and that he will enforce certain standards that companies will have to meet in order to use the term “SEO”. To which the industry replied “Who the hell is Jason Gambert, and what are his qualifications?” The answer to this question has yet to be answered, but many doubt his claimed altruism and believe that ultimately, it’s about the money that can be made by licensing the term.

Even if his stated plans are true, good intentions have no bearing on whether or not a trademark is granted. It’s my understanding that many opposing documents have already been filed, and it will then be up to Mr. Gambert to answer to people that have a much more legitimate claim to the term than he does.

For a detailed history of this saga, please visit here

reff : detail

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What is Search engine optimization (SEO)

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the higher a site's "page rank" (i.e, the earlier it comes in the search results list), the more visitors it will receive from the search engine. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

The acronym "SEO" can also refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.

Another class of techniques, known as black hat SEO or Spamdexing, use methods such as link farms and keyword stuffing that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.

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